Digital Transformation Conference opens up a whole wide range of digital solutions for your company. During this day, #DTC17 focusses on 5 important tracks: Customer Journeys, Vision & Strategy, Technology & Data, Go-To-Market solutions and Organization & People. In each and every track, numerous experts will present the latest solutions and products!
With as a speaker from imec
Dimitri Schuurman is Team Lead User Experts at imec.livinglabs and a Senior Researcher at imec – MICT – Ghent University in Belgium. He holds a PhD in the domain of Living Labs, open innovation, user innovation, and innovation management and has managed over 100 innovation projects.
Living Labs: real-life co-creation and structured business model validation.
All management and academic literature agrees that open innovation is the way forward. However, in practice, a lot of organizations struggle with its practical implementation. In this presentation, Dimitri will introduce Living Labs as a way to structurally involve end-users via co-creation to validate your business model. This involves exploring and experimenting in real-life to increase the value of the user contributions.
Digital Transformation Conference
10 May 2017
Lamot congrescentrum Mechelen
Doors open: 8h30. Lunch: 12h30. End of speaker slots: 16h00.