Smartphones the ‘most indispensable technology’ for most Flemings
TV is still a main feature in Flemish homes in 2016, but more people are investing in flat screens and digital TV connections, with ‘computer, smartphone, tablet’ as the most common smart device combination. Laptops are the computers of choice (vs. desktops). Landline use has fallen quite a bit, as has the use of GSMs vs. smartphones, which are growing in popularity across all age groups. The use of tablets has leveled off in 2016, but the smartphone has become the most indispensable technology for most Flemings for the first time this year. The use of smart wearables is on the rise, mainly among middle-aged and highly-educated Flemings, due to greater interest in health.
Prof. Dr. Lieven De Marez
Head of imec - Ghent University - MICT
Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public.
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