Online music sources on the rise, but radio still rules for most Flemings
Radio broadcasting keeps its central role in Flanders in 2016, with older Flemings listening to radio more often than younger segments. However, younger Flemings listen to music much more frequently – generally via online streams and downloads. CDs continue to be popular among older age segments, and LPs have experienced a revival in the last few years. Younger segments are more willing to pay for music than older segments, with legal downloads up in 2016.
Prof. Dr. Lieven De Marez
Head of imec - Ghent University - MICT
Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public.
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