Social media enjoy a boost, especially YouTube, Instagram and Pinterest
In 2016, social media is more popular than ever in Flanders, with usage increasing significantly in the past year. Facebook remains the most widely-used social media network, although YouTube, Instagram and Pinterest have experienced major boosts in popularity this year. Over a quarter of the population uses at least 4 social networks on a monthly basis, mainly within younger age segments, which are also more likely to spend more time and feel more dependent on social media.
Prof. Dr. Lieven De Marez
Head of imec - Ghent University - MICT
Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public.
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