Social media enjoy a boost, especially YouTube, Instagram and Pinterest

In 2016, social media is more popular than ever in Flanders, with usage increasing significantly in the past year. Facebook remains the most widely-used social media network, although YouTube, Instagram and Pinterest have experienced major boosts in popularity this year. Over a quarter of the population uses at least 4 social networks on a monthly basis, mainly within younger age segments, which are also more likely to spend more time and feel more dependent on social media.

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Social media infographic

About digimeter


Prof. Dr. Lieven De Marez

Head of imec - Ghent University - MICT

Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public. 

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