TV screens the favorite, but smartphones come in at #2 for video content
In 2016, the Flemish population continued to prefer consuming video and TV content on a television screen, regardless of source, with streaming and downloading very popular. The smartphone comes in at second place for video content consumption, and is particularly popular among younger Flemings, who tend to use many screens. YouTube, social media and news sites continue to be vital sources of video content. However, fewer people are using apps on their smart TVs, simply because smart TVs are replacing classic TVs in many households.
Prof. Dr. Lieven De Marez
Head of imec - Ghent University - MICT
Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public.
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