Since 2009, the annual imec.digimiter report has offered the most recent information about the possession and use of media & technology in Flanders. The findings are based on imec’s annual survey of 2.345 Flemings aged 15 and older.
Since 10 years, imec counts on you to participate in the digimeter survey. A survey, filled in by thousand of people. It's nice and useful too!
The internet is everywhere, young people have become entirely one with their smartphones, and emerging technologies such as virtual reality are advancing like never before. Or better, we think so. To what extent are these assumptions also true? How many Flemings now really have an internet connection at home, and what does the youth itself think about his or her smartphone use?
Do you want to contribute? This can be done from your terrace, from your seat or from any other location with the online questionnaire.
According to the new imec.digimeter report, the end of the digibesity phenomenon is not yet in sight.
The latest figures – based on a survey of more than 2,300 Flemish people – show that the use of digital services is booming, and digital dependency is rising, especially among those in their 20s and 30s. However, Flemings appear to be aware of the presence and effects of digibesity, with six in ten smartphone users spontaneously imposing rules on themselves to keep smartphone use under control. However, they also admit that doing so is difficult in practice. This is why imec.digimeter researchers have expanded their study this year with a ‘Mobile DNA’ app that allows respondents to map out their media usage in detail. These new insights form the basis of their ongoing research.
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Biggest conclusion of Digimeter 2018 is that consumers are building a more grown up relationship with their digital partner. It takes two to tango; the consumer expects of you, companies who offer digital solutions, that they are involved as a full-fledged partner in your new digital innovations.
The success of an evolution to an AI and data driven economy are largely dependent on the consumer’s trust in the technology and the companies behind that technology. Digimeter shows that only 10% has no confidence in technology en two thirds of consumers see clear advantages.
More then ever transparency in data use and business models will be a differentiating factor in the digital playing field. We will stay on top of attitudes to AI and data driven products and services, on the one hand through Digimeter and on the other hand through organising user testing in real contexts for next generation digital solutions. This way consumers and companies can explore the advantages of digital technology together.
Is your company working on digital innovation? Do you have an idea, a first prototype or an almost finished product, but are you missing real life feedback of potential end users? Contact Eva Steenberghs.