Smartphone further displaces GSM across all age segments
The TV set remains the Flemings’ central device. Netflix subscriptions have grown remarkably, but still lag behind the Netherlands and the UK. Computers remain omnipresent in Flemish households, and desktop computers continue to lose ground in favor of laptops. An increasing number of Flemings indicates that their smartphone is the their most indispensable piece of technology. At the same time, smartphones continue to replace ‘regular’ mobile phones across all age segments. The uptake of smart wearables has, again, increased significantly as well due to the emergence of health and sport apps. Most Flemings have multiple smart devices, with ‘computer – smartphone’ as the most popular combination.
Prof. Dr. Lieven De Marez
Head of imec - Ghent University - MICT
Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public.
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