WhatsApp gets a boost, Snapchat takes a hit
Mobile calls are still more common than landline calls among Flemings, and SMS is still the most popular messaging platform. While e-mail is still a popular means of communication among Flemings, it is more and more apparent that it is not the appropriate communication tool to reach the younger generations. The online messaging app WhatsApp has experienced a remarkable boost in daily usage. In contrast, Snapchat has decreased significantly in usage since the launch of Instagram Stories.
Prof. Dr. Lieven De Marez
Head of imec - Ghent University - MICT
Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public.
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