Online music streaming is replacing CDs
Although there was a slight decrease in daily consumption compared to last year, radio broadcasting still has a central role in the media consumption pattern of Flemings. Among youngsters, listening to online music is more common than listening to the radio. For the first time, more Flemings claim to stream music online than to play CDs. In terms of online music streaming, YouTube remains firmly at the forefront, followed by Spotify and Apple Music. Flemings are also moving away from illegal online music consumption towards legal ways of consuming.
Prof. Dr. Lieven De Marez
Head of imec - Ghent University - MICT
Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public.
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