Instagram and Pinterest firmly on the rise, but Facebook holds the fort
Just like last year, Facebook remains firmly at the top as the social network with the most users and the highest popularity among Flemings. Focusing on 15-19 year olds, however, YouTube has surpassed Facebook as the most-used social network. Instagram and Pinterest show significant growth in number of monthly users. In 2017, more Flemings have indicated that they worry about the impact of social media on their privacy.
Prof. Dr. Lieven De Marez
Head of imec - Ghent University - MICT
Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public.
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