Social media and news sites most popular daily sources of video
In general, the television set remains the most important screen for watching video and television content, although its use has lowered significantly compared to last year. Among 15-19 year olds, however, the smartphone has increased its lead on the TV set as the main screen for video content. Almost 2 in 3 Flemings watch videos on YouTube on a monthly basis. However, for a large segment of the Flemish population, social media and news sites are the most popular daily sources of video. One third of Flemings combines online video with traditional TV every day.
Prof. Dr. Lieven De Marez
Head of imec - Ghent University - MICT
Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public.
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