In general, the television set remains the most important screen for watching video and television content, although its use has lowered significantly compared to last year. Among 15-19 year olds, however, the smartphone has increased its lead on the TV set as the main screen for video content. Almost 2 in 3 Flemings watch videos on YouTube on a monthly basis. However, for a large segment of the Flemish population, social media and news sites are the most popular daily sources of video. One third of Flemings combines online video with traditional TV every day.
Biggest conclusion of Digimeter 2018 is that consumers are building a more grown up relationship with their digital partner. It takes two to tango; the consumer expects of you, companies who offer digital solutions, that they are involved as a full-fledged partner in your new digital innovations.
The success of an evolution to an AI and data driven economy are largely dependent on the consumer’s trust in the technology and the companies behind that technology. Digimeter shows that only 10% has no confidence in technology en two thirds of consumers see clear advantages.
More then ever transparency in data use and business models will be a differentiating factor in the digital playing field. We will stay on top of attitudes to AI and data driven products and services, on the one hand through Digimeter and on the other hand through organising user testing in real contexts for next generation digital solutions. This way consumers and companies can explore the advantages of digital technology together.
Is your company working on digital innovation? Do you have an idea, a first prototype or an almost finished product, but are you missing real life feedback of potential end users? Contact Eva Steenberghs.