Since 2009, the annual imec.digimiter report has offered the most recent information about the possession and use of media & technology in Flanders. The findings are based on imec’s annual survey of 4.547 Flemings aged 16 and older.
What is the adoption rate of smartphones and tablets in Flanders, and what do they use them for? How popular are Netflix and Spotify in Flanders? And how do they evaluate the ever increasing digitization of society?
Imec.digimeter monitors the trends in possession and use of media and technology in Flanders since 2009, and sheds a light on the attitudes and expectations towards new technology. The findings and results are based on a survey amongst 4.547 Flemings aged 16 and older.
Biggest conclusion of Digimeter 2018 is that consumers are building a more grown up relationship with their digital partner. It takes two to tango; the consumer expects of you, companies who offer digital solutions, that they are involved as a full-fledged partner in your new digital innovations.
The success of an evolution to an AI and data driven economy are largely dependent on the consumer’s trust in the technology and the companies behind that technology. Digimeter shows that only 10% has no confidence in technology en two thirds of consumers see clear advantages.
More then ever transparency in data use and business models will be a differentiating factor in the digital playing field. We will stay on top of attitudes to AI and data driven products and services, on the one hand through Digimeter and on the other hand through organising user testing in real contexts for next generation digital solutions. This way consumers and companies can explore the advantages of digital technology together.
Is your company working on digital innovation? Do you have an idea, a first prototype or an almost finished product, but are you missing real life feedback of potential end users? Contact Eva Steenberghs.