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Artificial Intelligence

Positive opinion on the potential of AI, but concerned about the invisible and ‘black box’ nature of it

For many Flemings, Artificial Intelligence (AI) is a very vague concept, despite the extensive media coverage it receives. Certainly when we ask for people’s experiences with AI applications, there is a striking discrepancy in their answers. To the question of whether they have ever used AI applications, only 20% answered ‘yes’. But when we prompt them with a number of possible applications (a virtual assistant, smart speaker or chatbot), then 44% answer that they have used at least one in the past year. This shows that many Flemings are aware of the term AI, but underestimate its application. This, of course, is typical for AI, which invisibly creates natural interaction between humans and computers in the background.

Twice as many Flemings have a positive opinion of AI than a negative one. But given that for many people the concept of AI is a vague one, it is no wonder that the largest group of Flemings has more of a neutral attitude to it.

Three out of ten people in Flanders don’t feel comfortable with any AI application. The cut-off point appears to be at age 45: especially respondents over this age find AI a problem.

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Eva Steenberghs

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