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Devices & Connections

Smartphone hits the 80% adoption mark, Netflix growing exponentially

The television set, smartphone and laptop are still the most popular devices among Flemings. Out of this top three, only the smartphone still continues to advance. The other devices already reached their peak a number of years ago, as did the tablet.

Wearables, such as smartwatches and activity trackers, are increasing steadily, both in terms of owning them and in usage. Smart speakers, by contrast, are still unknown among a majority of people in Flanders. The adoption level of smart speakers is low, particularly for anyone under the age of 35, although there is a substantial group considering buying a smart speaker.

The majority of Flemish households still have a standard digital TV subscription, although this is now supplemented increasingly by a subscription to Netflix. At the moment, most people still view Netflix as an add-on to their digital television subscription. One striking point: among people who no longer have a subscription to digital television (or never had one), the reason cited most often is that they use an international on-demand video service such as Netflix instead.

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Eva Steenberghs