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/imec.digimeter 2018/Virtual Reality & Augmented Reality

Virtual Reality & Augmented Reality

VR: Well known, increased experiences and mainly added value in entertainment
AR: Little known, limited experiences and mainly perceived as a professional and educational tool

Virtual Reality (VR) is a well-known concept in Flanders. Augmented Reality (AR) is much less so. VR is better known than AR in all age groups.

Ownership of VR headsets and AR glasses remains relatively limited. However, we can see that increasing numbers of Flemings have worn a VR headset at some stage, for example at an event or with friends at home. Only a small number of people in Flanders have worn AR glasses, such as a Hololens from Microsoft.

In terms of potential applications, VR scores higher for entertainment and for making an experience more intense or more interesting (e.g. having a virtual image of yourself trying on clothes before buying them online), whereas respondents say that AR is better in more professional, functional and educational applications.

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Eva Steenberghs