Six in ten Flemings impose rules on themselves to control smartphone use
According to the new imec.digimeter report, the end of the digibesity phenomenon is not yet in sight.
The latest figures – based on a survey of more than 2,300 Flemish people – show that the use of digital services is booming, and digital dependency is rising, especially among those in their 20s and 30s. However, Flemings appear to be aware of the presence and effects of digibesity, with six in ten smartphone users spontaneously imposing rules on themselves to keep smartphone use under control. However, they also admit that doing so is difficult in practice. This is why imec.digimeter researchers have expanded their study this year with a ‘Mobile DNA’ app that allows respondents to map out their media usage in detail. These new insights form the basis of their ongoing research.
Interact with the media evolution in 2009-2017
This chart is not accessible on a smartphone.
"Facebook remains firmly at the top as Flemings’ most popular social network, but Instagram and Pinterest show significant growth in number of monthly users."
Read more on General media
"Smart wearables are quickly gaining traction in Flanders, with smart sports watches and fitness trackers firmly at the forefront."
Read more on General media
About digimeter
Prof. Dr. Lieven De Marez
Head of imec - Ghent University - MICT
Each year since 2009, imec releases the digimeter report, revealing new insights into media and technology adoption, use rate and opinion trends among citizens of Flanders. A singular research project, digiMeter brings valuable information about Flemish media users available to institutions, companies and the general public.
Need more info?
Please contact digimeter@imec.be
Testpanel
Imec.livinglabs offers researchers and professionals the chance to test and co-develop their innovative solutions thoroughly with their target audience. In that way products and services are better and have every chance of success on the market.