Every year the imec.digimeter report brings us up to date on the possession and use of media (technology) among the Flemish population. The imec.digimeter research is quite unique and has been keeping a close eye on the Flemish media user since 2009.
Findings and results of the imec.digimeter 2016 are based on our annual survey amongst 2.164 Flemings aged 15 and older.
On the downside: study reveals that more than one in three Flemish citizens is heavily dependent on their smartphone and/or social media; 13% suffer from ‘digibesity’
Almost everyone in Flanders has one or more devices enabling them to be constantly online wherever they go: only 6,6% indicate that they have no smart devices in their homes. Yet, digimeter also found that not everyone is surfing the digital wave at the same speed. On the one hand, one in three is heavily dependent on their smartphone or social media (and 13% are actually suffering from digibesity). On the other, 11% are unable to use digital applications properly.
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Biggest conclusion of Digimeter 2018 is that consumers are building a more grown up relationship with their digital partner. It takes two to tango; the consumer expects of you, companies who offer digital solutions, that they are involved as a full-fledged partner in your new digital innovations.
The success of an evolution to an AI and data driven economy are largely dependent on the consumer’s trust in the technology and the companies behind that technology. Digimeter shows that only 10% has no confidence in technology en two thirds of consumers see clear advantages.
More then ever transparency in data use and business models will be a differentiating factor in the digital playing field. We will stay on top of attitudes to AI and data driven products and services, on the one hand through Digimeter and on the other hand through organising user testing in real contexts for next generation digital solutions. This way consumers and companies can explore the advantages of digital technology together.
Is your company working on digital innovation? Do you have an idea, a first prototype or an almost finished product, but are you missing real life feedback of potential end users? Contact Eva Steenberghs.