imec.livinglabs

Imec offers researchers and entrepreneurs the chance to co-create and test their innovative solutions thoroughly with their target audience and stakeholders. The involvement of the end users at an early stage of the development process makes it possible to tailor the innovation from the outset to real needs, habits, attitudes and contextual factors. In that way products and services are better and have every chance of success on the market.

What we do

Our imec.livinglabs research includes users early on and all through the innovation process. This approach provides a solution to innovation thresholds and challenges such as:

Capturing, understanding and validating users’ interactions with products and services, at an early stage.
Transforming ideas into prototypes users can interact with in their daily context.
Shaping ‘(minimum) viable products’ through an iterative, agile process.
Designing business models through stakeholder analysis and go-to-market definition.