Automotive Semiconductor Forum
September 18, 2025 | NewLab, Detroit, Michigan
Organized by mstar
Join us at the Automotive Semiconductor Forum (ASF)
Hosted by mstar (Michigan Semiconductor Talent and Technology for Automotive Research) , the Automotive Semiconductor Forum (ASF) will be held at NewLab in Detroit, Michigan. This premier event brings together leaders from across the automotive and semiconductor industries—including top OEMs, Tier 1 and Tier 2 suppliers, foundries, software, and academia.
Together, we’ll explore the challenges and opportunities shaping the future of the automotive semiconductor industry and discuss how we can continue to strengthen Michigan’s semiconductor and automotive ecosystem.
Who should attend?
Technical and business leaders from across the automotive and semiconductor industries including OEMs, Tier 1 and Tier 2 suppliers, foundries, software companies, and academia.
Why Attend?
Gain insights into Michigan’s growing semiconductor ecosystem.
- Connect with top industry experts and innovators
- Help shape the future of automotive semiconductors in Michigan
- Participate in discussions on innovation and workforce development
- Enjoy discounted passes to the MBS CARS event using code: mstar and access to their Sept 17 networking reception
ASF is co-located with the CAR Management Briefing Seminars (MBS)—one of the industry’s most respected annual gatherings. As a strategic supporter, the Center for Automotive Research (CAR) is proud to help advance ASF’s mission.
Agenda (subject to updates)
- 8:30 AM: Registration
- 9:00 AM: Welcome, agenda overview, and keynotes
- Michigan Economic Development Corporation, Quentin Messer, CEO
- University of Michigan, Valeria Bertacco, Ph.D. Vice Provost for Engaged Learning, MaryLou Dorf Professor of Computer Science and Engineering. Arthur F. Thurnau Professor
- Washtenaw Community College, Brandon Tucker, Executive Vice President for Instruction
- 10:30 AM: Coffee break
- 10:50 AM: Keynotes
- Imec, Ben Stoffelen, Automotive Sector Program Director
- Torc Robotics, CJ King, Chief Technology Officer
- KLA, John McLaughlin, Global ESG Leader & Ann Arbor Site Lead
- 12:00 PM: Networking lunch
- 1:00 PM: Interactive roundtable discussions
- AI/ML for automotive chiplets
- Materials for automotive
- 2:00 PM: Keynote: MEMRYX Wei Lu, CTO & Co-Founder
- 2:30 PM: Closing remarks and networking social
About mstar
Launched in 2024, mstar is a public-private initiative that aims to make Michigan the world’s leader in automotive semiconductor technology and talent and develop a talent pipeline to accelerate semiconductor applications in the mobility sector. Mstar has been building momentum and already has a portfolio of innovation projects. This public-private partnership includes semiconductor company KLA, Belgium-based technology innovation hub imec, the University of Michigan, Washtenaw Community College, and General Motors.
Practical information
Driving
Please check the Detroit Department of Transportation | City of Detroit for urgent route updates before you embark on your commute to the event.
Parking
Michigan Central is located in a residential area. Attendees should park at The Bagley Mobility Hub (1501 Wabash St.) across Bagley Street to minimize disruption. Please note that the City of Detroit strictly enforces parking rules on side streets.
Walking Directions
Walking directions from the Bagley Mobility Hub to The Station and Newlab:
- Turn Left on Bagley Street after exiting the Bagley Mobility Hub.
- Cross over Bagley Street to the 15th Street pedestrian bridge.
- The Newlab entrance is on 15th Street, through the revolving doors.
Accessible parking
Limited designated handicap accessible street parking is available on surrounding public roads. Designated areas are indicated by street signage.
How much does parking cost?
Parking at The Bagley Mobility Hub is $10 per vehicle and a short walk to both The Station and Newlab. The parking garage is a cashless facility.
Is there EV charging onsite?
The Bagley Mobility Hub is equipped with ample electric vehicle charging stations. Drivers are responsible for covering the cost of charging their vehicles. For payment details and instructions, refer to the signage at the charging site.