Automotive Semiconductor Forum
September 18, 2025 | NewLab, Detroit, Michigan
Organized by mstar
Hosted by mstar (Michigan Semiconductor Talent and Technology for Automotive Research), the inaugural ASF is a must-attend event uniting the automotive and semiconductor industries to ignite breakthroughs and accelerate innovation that will reshape Michigan’s future as a leading force in automotive semiconductor technology. Attendees will get an exclusive, behind-the-scenes look at mstar’s cutting-edge projects—and a powerful opportunity to shape the next wave of automotive semiconductor innovation—fueling Michigan’s commitment to become a global powerhouse in this critical industry.
Who Should Attend?
Technical and business leaders from across the automotive and semiconductor value chain, including OEMs, Tier 1 and Tier 2 suppliers, foundries, software companies, and academia.
Why Attend?
- Gain exclusive insights into Michigan’s rapidly evolving automotive semiconductor ecosystem.
- Engage directly with mstar researchers in panels covering cutting-edge topics like AI/ML, automotive chiplets, and semiconductor material development for advanced compute.
- Connect with top industry experts and innovators driving change.
- Participate in shaping future technology and workforce development initiatives.
- Enjoy discounted passes to the CAR MBS event (Sept 17–19) using code: mstar—plus access to the September 17 networking reception (4:40–6:30 PM at The Station, Michigan Central Station).
ASF is co-located with the Center for Automotive Research Management Briefing Seminar (CAR MBS)—one of the industry’s most respected annual gatherings. As a strategic supporter, CAR is proud to help advance ASF’s mission.
Agenda (subject to updates)
- 8:30 AM: Registration
- 9:00 AM: Welcome, agenda overview, and keynotes
- Michigan Economic Development Corporation, Quentin Messer, CEO
- University of Michigan, Valeria Bertacco, Ph.D. Vice Provost for Engaged Learning, MaryLou Dorf Professor of Computer Science and Engineering, Arthur F. Thurnau Professor
- Washtenaw Community College, Brandon Tucker, Executive Vice President for Instruction
- 10:30 AM: Coffee break
- 10:50 AM: Keynotes
- Imec, Ben Stoffelen, Automotive Sector Program Director
- Torc Robotics, CJ King, Chief Technology Officer
- KLA, John McLaughlin, Global ESG Leader & Ann Arbor Site Lead
- 12:00 PM: Networking lunch
- 1:00 PM: Interactive panel discussions
- AI/ML for automotive chiplets
- Materials for automotive
- 2:00 PM: Keynote: MEMRYX, Wei Lu, CTO & Co-Founder
- 2:30 PM: Closing remarks and networking social
About mstar
Launched in 2024, mstar is a public-private initiative that aims to make Michigan the world’s leader in automotive semiconductor technology and talent and develop a talent pipeline to accelerate semiconductor applications in the mobility sector. Mstar has been building momentum and already has a portfolio of innovation projects. This public-private partnership includes semiconductor company KLA, Belgium-based technology innovation hub imec, the University of Michigan, Washtenaw Community College, and General Motors.
Practical information
Driving
Please check the Detroit Department of Transportation | City of Detroit for urgent route updates before you embark on your commute to the event.
Parking
Michigan Central is located in a residential area. Attendees should park at The Bagley Mobility Hub (1501 Wabash St.) across Bagley Street to minimize disruption. Please note that the City of Detroit strictly enforces parking rules on side streets.
Walking Directions
Walking directions from the Bagley Mobility Hub to The Station and Newlab:
- Turn Left on Bagley Street after exiting the Bagley Mobility Hub.
- Cross over Bagley Street to the 15th Street pedestrian bridge.
- The Newlab entrance is on 15th Street, through the revolving doors.
Accessible parking
Limited designated handicap accessible street parking is available on surrounding public roads. Designated areas are indicated by street signage.
How much does parking cost?
Parking at The Bagley Mobility Hub is $10 per vehicle and a short walk to both The Station and Newlab. The parking garage is a cashless facility.
Is there EV charging onsite?
The Bagley Mobility Hub is equipped with ample electric vehicle charging stations. Drivers are responsible for covering the cost of charging their vehicles. For payment details and instructions, refer to the signage at the charging site.