Social & Paid Media Specialist

What you will do

In this role, you will develop, implement, execute, and optimize both organic and paid social media initiatives aimed at clearly defined audiences. You will work closely with colleagues from Marketing, Corporate Communications, Events, Press, regional business units, and domain experts across imec to translate complex research and technology topics into compelling social media content.

Your work will directly contribute to brand visibility, thought leadership, lead generation, and engagement with industry, academic, and policy stakeholders worldwide.

What we do for you

We offer you the opportunity to join one of the world’s premier research centers in nanotechnology at its headquarters in Leuven, Belgium. With your talent, passion and expertise, you’ll become part of a team that makes the impossible possible. Together, we shape the technology that will determine the society of tomorrow.

We are committed to being an inclusive employer and proud of our open, multicultural, and informal working environment with ample possibilities to take initiative and show responsibility. We commit to supporting and guiding you in this process; not only with words but also with tangible actions. Through imec.academy, 'our corporate university', we actively invest in your development to further your technical and personal growth. 

We are aware that your valuable contribution makes imec a top player in its field. Your energy and commitment are therefore appreciated by means of a competitive salary with many fringe benefits. 

What you bring

• Define and execute a clear social media strategy aligned with imec’s brand, positioning, and business objectives.
• Own the day-to-day management of social media channels, with a strong focus on LinkedIn as a primary B2B platform.
• Use social media scheduling and publishing tools to manage content planning and execution efficiently.
• Strong copywriting skills and consistency in messaging, tone of voice, and visual identity across all social channels.
• Design, launch, and optimize paid multiplatform campaigns targeting specific audiences, segments, and buyer personas.
• Define targeting strategies based on roles, industries, geographies, interests, and account-based approaches.
• Manage campaign budgets, timelines, and performance benchmarks.
• Continuously test creatives, formats, messaging, and audiences to improve performance.
• Create and adapt copy for organic and paid social media content tailored to specific audiences.
• Skills in easy-to-use design platforms like Canva, plus experience with Adobe Creative Cloud tools (Photoshop, Lightroom, Illustrator).
• Coordinate content calendars and campaign planning with internal & external stakeholders.
• Monitor engagement, comments, and messages, and ensure timely and appropriate responses.
• Track and analyze performance across organic and paid channels using dashboards and analytics tools.
• Report on reach, engagement, conversions, and campaign impact to stakeholders.
• Translate insights into concrete recommendations and continuous improvement.
• Stay up to date with platform changes, advertising features, and evolving best practices in social and paid media.
• Full professional proficiency in English is required. Dutch is considered an asset.

IMEC and its affiliates will not accept unsolicited resumes from any source other than directly from a candidate. IMEC will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (hereafter “Agency”) to have been referred by the Agency free of charge. IMEC will not pay a fee to any Agency that does not have a prior written agreement with IMEC, validated by its HR department, in place regarding a specific job opening and allowing to submit resumes.