Leuven (Belgium) — July 5, 2016 — At the upcoming FashionTech Conference in Berlin and the Fashion Week in Amsterdam, fashion designer and start-up Jasna Rok will present their “Fashion On Brainwaves” to the public. Part of the collection is based on smart plastics and smart textiles developed at CMST, an imec-associated lab at Ghent University. Using this state-of-the-art technology, the designers created clothing and masks that light up with color and animation depending on the wearer’s brain activity.
Jasna Rok’s designers mix innovative fashion ideas with advanced technology to create so-called fashion as an immersive experience. They bring fashion alive as a physical and virtual experience, using VR (virtual reality) techniques, a first-ever experience for the public at Amsterdam’s Fashion Week. A recent version of Jasna Rok’s smart clothing won the first prize for the most original design at the Berlin Fashion Hackdays, a gathering of the most innovative and progressive designers, product developers and engineers from across the world.
One of the technology contributors to the concepts of Jasna Rok is CMST (Center for Microsystems Technologies), an imec-associated lab at Ghent University. A highlight is the use of a technology to realize randomly shaped electronic circuits with integrated lighting. The technology is based on meander-shaped interconnects, a robust way to realize dynamically stretchable elastic electronic circuits including LEDs.
Other partners for this showcase are NN-productions, Around Media and Mark Florquin, the Antwerp holographist. Jasna Rok is coached by Start it @kbc, helping start-ups in developing their business idea.