The future of cycling got a little bit brighter with the announcement of new project MegaBITS (Mobilizing Europe's Green Ambition through Bicycles and Intelligent Transport Systems), the ground-breaking successor to the Interreg North Sea Region project BITS (Bicycles and Intelligent Transport Systems).
MegaBITS is committed to revolutionize the cycling industry and pave the way for the EU's green mobility transition. The goal is to achieve a 10% increase in cycling kms within target groups and an 8.8% decrease in CO₂ emissions.
MegaBITS receives 60% funding through the Interreg North Sea programme and runs from May 2023 till April 2026.
The project coördinator is the Province of Overrijsel (NL)
5 thematic projects in seven different cities/regions have to achieve this goal by accelerating the deployment of ITS technologies for improved safety, comfort and convenience for cyclists.
MegaBITS’ pilot cities and regions are
Imec will take up the role as technical coordinator and will fulfill the following tasks
By being a partner, imec envisions to contribute to a safer multimodal urban mobility and to support the European ambition to reduce CO2 emissions and the transition to a net zero carbon economy.
“This project is first and foremost, about having a social impact, about making cycling safer and more enjoyable. For ourselves, for our colleagues, and for our children.”
Evelien Marlier (R&D project manager, imec)