neuromarketing research
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Amorepacific uses imec's EEG headset for neuromarketing research


Amorepacific uses imec’s investigational EEG headsets to research emotions to different fragrances. The company chose the imec headset prototypes over commercial ones because of their user-friendliness, light weight, high number EEG channels and imec’s assistance in developing dedicated algorithms for real-time emotion monitoring.

The ultimate goal is to develop a unique customer experience for people shopping for their perfect perfume.